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Building Africa’s dream companies, one startup at a time.

We are the HR partner for founders and businesses building the future of work in Africa.

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Meet the Team

The StartupHR team laughing together around a table in a warm modern office

OUR STORY

Most startups bring in HR after the damage is done.

THE PROBLEM

THE SPARK

TODAY

THE PROBLEM

By the time they do, good people have already left. Hires have been rushed. Culture happened by accident. Founders end up fixing what could have been designed properly from day one.

African startup founders assessing team plans at a whiteboard

THE SPARK

We started StartupHR to close that gap. Inspired by what Andela did for engineering talent in Africa, we deploy dedicated HR experts directly into startups, so founders can build their product while we build their people systems.

Two African founders sharing an idea at a laptop

TODAY

Today we support founders across three countries with recruitment, onboarding, payroll, performance, compliance, and everything in between.

A StartupHR consultant welcoming a new employee

VISION

To empower African startups globally to build the best places to work.

MISSION

Equip founders with the systems to build strong cultures from day one.

Help startups recruit, develop, and retain great teams.

Build a network of HR leaders shaping Africa’s startup ecosystem.

What we believe.

People systems are not admin. They are architecture.

The way you hire, reward, and grow people decides how far your company goes.

Partnership over consultancy.

We do not hand over a deck and leave. We co-build with your team.

African roots. Global standards.

Built on real African market experience, held to world-class practice.

Day one, not day one hundred.

The foundation you build today determines how far you scale tomorrow.

The people behind the people.

We are HR practitioners who have built and scaled teams inside Africa’s fastest-growing startups and businesses. We know what great looks like, and what actually works here.

Goodness Armstrong

Founder & Lead HR Consultant

Zainab Motunrayo Uthman

HR Business Partner

Amarachi Chinedu

Ecosystem Engagement and Programs Manager.

Portrait of Seyi, Head of Talent and Recruitment at StartupHR

Oluwaseyi Salau

HR Business Partner

Join the Team

FAQs

Everything you need to know about StartupHR

The StartupHR team celebrating together in a warm office

Building Africa’s dream companies, one startup at a time.

Building Africa’s dream companies, one startup at a time.

Building Africa’s dream companies, one startup at a time.

Building Africa’s dream companies, one startup at a time.

Most startups bring in HR after the damage is done.

THE PROBLEM

THE SPARK

TODAY

To empower African startups globally to build the best places to work.

To empower African startups globally to build the best places to work.

MISSION

MISSION

What we believe.

What we believe.

What we believe.

People systems are not admin. They are architecture.

Partnership over consultancy.

African roots. Global standards.

Day one, not day one hundred.

The people behind the people.

Goodness Armstrong

Zainab Motunrayo Uthman

Amarachi Chinedu

Oluwaseyi Salau

Everything you need to know about StartupHR

Everything you need to know about StartupHR

Everything you need to know about StartupHR

Who do you work with?

Where do you operate?

How do we get started?

Are you an agency or a software product?